Andrew Murray…

1. The Copywriter

Andrew Murray, 4x 4 and camping equipment web content writer.
Andrew Murray, professional web content writer and founder of Top Wire Copy.

I’m a lifetime member of a very exclusive Club; the “Engineers Who Can Actually Write Club”… apologies to any Engineers reading this.

Crafting persuasive copy is an art. But it also follows a well-defined structure. My Engineering-trained brain loves structure.

Copywriting and Engineering are a perfect fit. Both need a similar skill set:

  • Goals and thorough planning. Without these, nothing gets done.
  • Research, research and more research. There is simply no substitute for gathering all the facts.
  • An enquiring mind. Keep asking questions until all possibilities are exhausted.
  • Digging deeper for all the facts. Often the best gems are buried deep in the ground.
  • Sceptical of statements not backed by proof. A statement without proof is meaningless.
  • Organisation. Being organised and methodical is critical to achieving the best results.
  • Contingency plans. Sometimes it’s best to back out and go to Plan B.
  • Revision. Continually revising a draft until it’s the best it can be.
  • Clear, simply written content. Unnecessary jargon and any form of corporate-speak are simply not on.

The end result? Web content that explains exactly what the product is and /or does in everyday language. Web content to capture and maintain your prospect’s attention from start to finish. Go here to see some examples.

2. The Off-Roader & Camper

Remote travel, off-roading, camping – and all it encompasses – is my passion. Living simply and focussing on the big picture, rather than being caught up in trivial matters.

If there is anything – and I mean anything – better than:

  • Camping in the middle of nowhere… not another soul within a 100km radius…
  • Finding a spindly, knarled old tree in the desert… and being excited to find “shade” in the 47 °C heat…
  • Deciding to travel a back road on a whim… with a sign at either end saying simply, “Next Fuel 560km”…
  • Lying in an open swag at night, gazing at the stars…
  • Being woken at dawn by a cacophony of birds in the trees above our camper trailer…
  • Witnessing a massive dust storm rolling across the desert… being both terrified and enthralled at the same time…
  • Gazing at 20,000 year old Aboriginal rock art and imagining how different their world was…

…well, I’m yet to find it.

Contact me for all your Off-Road and Camping web content needs.

Contact Me

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